SSL certificates are used to secure communications between a website, host or server, and end users who are connecting to that server. An SSL certificate confirms the identity of the domain name e.g. www.sasahost.co.ke that is operating the web site, encrypts all information between the server and the visitor and ensures the integrity of the transmitted information.  Apart from encryption of sensitive data, SSL Certificates also strengthen brand identity, activate HTTPS and lock icon, comply with PCI Standards as well as increase SEO ranking.